“You have to become somebody else to create your own brand and stand out.” Ouch.
"Hey, look! I’m great. Be like me, I rock.” Nope, that’s not a #brand, that’s just a self-centred someone trying to gain your attention.
You don’t have to sound like them.
.Being different (from what/whom?) is in vogue.
The less you look and sound like the person next to you, the more striking you'll be to the eyes of passers-by, so seize the moment!
The time has come to stop hiding and give free reign to the idea of being that which your family, your teachers, your class-mates may have feared you could be: yourself.
That’s personal branding: your inimitable style despite those trying to steal your content.
It’s the trace you leave in everything you do and say.
It’s being consistent with yourself.
It’s finding that which makes you memorable to others that you do without thinking, by just being you.
So no, you don’t have to be an impostor.
We the people love genuine #brands, brands who dare to be authentic will win our hearts.
#Branding is the 21st century’s massive call for you to be yourself.
Who am I to say this? Well, I’m myself.
Thanks for reading this very me-like blog. Hope it’s inspired you to post like yourself.
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Delfina Morganti Hernández is a writer, marketer and English-Spanish (LATAM, Argentina) transcreator and reviewer, and the creator of the first podcast on transcreation. Her purpose is to help fellow brands and people with a true entrepreneurial spirit shine through their communication strategy in English and in Spanish.
She provides marketing consultancy, brand assessment and cross-cultural creative services for high-end brands in multiple industries, such as Digital Advertising, Food & Beverage, Travel & Hospitality, e-Learning and Video Games.
Delfina is a self-published author of an essay on literary translation in Spanish and of a collection of poems in English, Spanish and French, and has been delivering training on literary translation and marketing for translators for 8 years now.
In 2018, she was invited to work as social media strategist and co-host of Traductores al Aire, the first online radio show and podcast by and for translators in Spanish.
In 2020, her branded hashtag #HablemosDeMarketing made it to YouTube, where she hosts her own podcast to discuss marketing and branding for freelance translators and budding entrepreneurs in Spanish.
You can learn more about her at en.traduccionescreativas.com or by searching her hashtags #orangepowerDMH and #BrandingBrain on LinkedIn and Instagram.
I'm Delfina Morganti Hernández and I am the creator and host of Founded in Transcreation, the first podcast🎧 on transcreation, where I delve into how brands cross borders. Listen to the podcast on Anchor, Spotify and YouTube.