Content marketing: You don’t need to be an influencer to make an impact on other people’s lives
So, you write content. You create content. You are in the content writing business, and yet...
You don’t need to reach out to thousands of strangers on social media to create content that matters.
You don’t need to post every day to help someone see something in a ground-breaking light, and suddenly see that post go viral.
And nope, you don’t need tons of Likes and comments to know your content is helping one person out there.
Right now, you're reading this post, but will you comment on it? Chances are, you won't, and that's OK.
Those who want to have a share in your magic are likely to be reading anyway.
So if you think you aren't good enough because you aren't getting any Likes or leads this week, you are missing (at least part of) the point.
Content writing is not (just) about generating leads. It’s about connecting with people through the value you can provide them with.
Will they buy from you afterwards?
In the meantime, keep writing.
Because even when you lack the numbers that tell you you are doing awesome, odds are you're already making a difference to someone. Yourself and your brand included.
That's content writing with a purpose.
Delfina Morganti Hernández is a writer, marketer and English-Spanish (LATAM, Argentina) transcreator and reviewer. Her purpose is to help fellow brands and people with a true entrepreneurial spirit shine through their communication strategy in English and in Spanish.
She provides marketing consultancy, brand assessment and cross-cultural services for high-end brands in Digital Advertising, Human Resources, Corporate Communications and Video Games.
Delfina is a self-published author of an essay on literary translation in Spanish and of a collection of poems in English, Spanish and French, and has been delivering training on literary translation and marketing for translators for 8 years now.
In 2018, she was invited to work as social media strategist and co-host of Traductores al Aire, the first online radio show and podcast by and for translators in Spanish.
In 2020, her branded hashtag #HablemosDeMarketing made it to YouTube, where she hosts her own podcast to discuss marketing and branding for freelance translators and budding entrepreneurs in Spanish.
You can learn more about her at en.traduccionescreativas.com or by searching her hashtags #orangepowerDMH and #BrandingBrain on LinkedIn, Facebook and Instagram.
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I'm Delfina Morganti Hernández and I am the creator and host of Founded in Transcreation, the first podcast🎧 on transcreation, where I delve into how brands cross borders. Listen to the podcast on Anchor, Spotify and YouTube.