Founded in Transcreation, the first ever podcast on transcreation, lands on Anchor, Google Podcasts, Spotify and more!

By Delfina Morganti Hernández✍️

Founded in Transcreation is the first ever podcast on transcreation as a service blending translation and rewriting, where we delve into how brands cross borders

Also referred to as rewriting or transadaptation, transcreation is the value-added language service required to render creative content into a new language for marketing purposes. Slogans, film titles, video games, app content and ad copy are some examples of content that will most likely require a brand to use transcreation.

?This podcast is about entering the realms of language and creativity with brands.

It was on my 2020 Wish List, but I never thought I'd make it: because I lack the perfect equipment and I thought that was the most important thing to have... for a podcast. Turns out it isn’t.

Your content, what you have to say about the subject matter, that’s what counts.

A few days ago, I recorded the first episode of Founded in #Transcreation, the first ever podcast on transcreation where I delve into how #brands cross borders

It was a totally new experience, different from doing videos and writing posts, and I was so excited! But… I had no idea how I was going to put it out there.

Until a post landed in my feed last week, by Rafa Lombardino, where she talked about her own podcast Translation Confessional on Anchor, and so my prayers were answered! I had the what, I knew my why, now ’d just found my how!

With special thanks to Rafa, Anchor and my mystery guest for episode 2 (currently in the making), today I'm proud to announce the first episode is out! 

Click on the link in the comments below to listen to it on multiple platforms, like Google Podcasts and Spotify!

In this first episode, I define transcreation and talk about (even sing to) “CocaCola Is It”!

Stay tuned!

Delfina
#orangepowerDMH
#BrandingBrain

Here's the link to the podcast on Anchor, where you'll find out more about this first podcast ever on transcreation and how you can listen to it on multiple platforms!

Delfina Morganti Hernández is a writer, marketer and English-Spanish (LATAM, Argentina) transcreator and reviewer. Her purpose is to help fellow brands and people with a true entrepreneurial spirit shine through their communication strategy in English and in Spanish.

She provides marketing consultancy, brand assessment and cross-cultural services for high-end brands in Digital Advertising, Human Resources, Corporate Communications and Video Games.

Delfina is a self-published author of an essay on literary translation in Spanish and of a collection of poems in English, Spanish and French, and has been delivering training on literary translation and marketing for translators for 8 years now.

In 2018, she was invited to work as social media strategist and co-host of Traductores al Aire, the first online radio show and podcast by and for translators in Spanish.

In 2020, her branded hashtag #HablemosDeMarketing made it to YouTube, where she hosts her own podcast to discuss marketing and branding for freelance translators and budding entrepreneurs in Spanish.

You can learn more about her at en.traduccionescreativas.com or by searching her hashtags #orangepowerDMH and #BrandingBrain on LinkedIn, Facebook and Instagram.